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Talking Shop: Furthering art photography

YellowKorner gallery's new location, at Fashion Island, keeps prices for international art relatively low as the company scouts for new talent and enables networking.

January 13, 2014|By Candice Baker
  • French art photography gallery YellowKorner has a new location at Fashion Island.
French art photography gallery YellowKorner has a new… (YellowKorner )

A new arrival at Fashion Island is bringing a world of visuals to Newport Beach and allowing professional photographers to introduce their work to new audiences.

Sleek French art photography gallery YellowKorner offers limited-edition prints from photographers around the world, with a goal of democratizing art photography. Each high-quality print is numbered and supplied with a certificate of authenticity.

"After analyzing different options, Fashion Island seemed to be a perfect fit," YellowKorner gallery owner Melissa Geens said. "Not only it gives us a great exposure to open the first gallery on the West Coast, the public here matches our target customers. Lots of our visitors express their excitement when discovering the YellowKorner concept."

Prices at the revolving gallery range from $75 to $4,500, and sizing includes 8-by-12-inch, 10-by-15-inch, 24-by-36-inch and 40-by-60-inch options, as specified by the photographer.

"New photographs are added to the catalog every two weeks," Geens said. "We also change the display at the gallery every other week."

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YellowKorner prints are created by a professional lab in Europe on a composite aluminum sheet, then covered in an anti-reflection UV-resistant film and hung with steel wire or hooks. A biography of the artist is placed on the back of each photograph.

"Art photography is usually very expensive," Geens said. "Here, we make it possible for a larger public to afford a piece of art while keeping a real high-end quality. We offer a wide variety of themes, styles and prices. Our prints are also limited-edition, and with close to 80 galleries spread over the world, you are pretty sure not to see your picture next door."

The gallery's selection is determined by a committee of 12 art photography experts in Paris, each of whom specializes in a different photographic trend. Along with expertise in historical photography, the team also works to discover young talent from around the world. Photographers who have been "discovered" through YellowKorner include Leo Caillard, Laurent Baheux, Kourtney Roy and Lee Jeffries.

"Our galleries are also meant to be meeting places where people can exchange ideas and enjoy art," Geens said. "So we'd like to organize signature events with our photographs and allow the community to participate."

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