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Virgen's View: A cool mix of art, fashion and sport at Hurley Printing Press

July 26, 2013|By Steve Virgen
(Steve Virgen | Daily…)

Art, surf, skate, fashion and fun intertwined on the corner of Walnut Aveune and 3rd Street in Huntington Beach.

The Vans US Open of Surfing is in full effect near Huntington Beach Pier, so that means there is plenty of great scenery outside Hurley Printing Press, a pop-up shop presented by Costa Mesa-based Hurley that is in HB for the week. Yes, the scenery comes in the form of California girls in bikinis and muscle-toned dudes.

There were also bright colors and a cool party vibe inside the T-shirt printing shop that took the place of Livery Design Gruppe for the week. Surfing and skateboarding are among several sports at the Open, where there are a variety of activities, as well as different types of music acts, and art in Huntington Beach.

There was a buzz surrounding Hurley Printing Press Friday afternoon when pro surfer Rob Machado and artist extraordinaire C.R. Stecyk III stopped by.

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They were there to interact with customers, surfing and skateboarding fans, and art lovers.

Machado said he enjoyed taking part in the process of the unique touch at Hurley Printing Press, where you can pick a special design, and a colored T-shirt to have it printed on to create an exclusive artistic top.

Machado called it, "instant satisfaction."

"It's better than going to a store and just picking a shirt that is there," he said.

Machado wasn't the only one who was happy with the product.

"It's cool, man," said Cameron Montgomery, 25, of Long Beach, who mentioned he came to the Open for the girls, and surfing. "I got to pick something out that is, like, my own, that's unique."

Montgomery picked out a Stecyk drawing of a duck to be printed on an orange shirt.

"Dope," Montgomery said of the shirt.

Stecyk appreciates such comments. He's been a part of different types of art, including film, photography and design. The Hurley Printing Press is a concept that excites him and he appeared to have fun during his appearance at the store.

"I like the idea of it," Stecyk said of Hurley Printing Press, which will open in Costa Mesa in August. "I have exhibited a number of fine art forms. It can be sterile and remote. It's nice to come out and create with the public and be with the public and interact with people who love and appreciate the art. It's a gratifying process."

Jason Maloney, 38, a Newport Beach resident who is the director of art for Hurley Printing Press, said the company wants to engage the customer and be a part of an exclusive experience.

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