Talking Shop: The color of Kendra Scott jewelry

June 06, 2013|By Alisha Gomez
  • Jewelry at the Kendra Scott shop at Fashion Island on Thursday.
Jewelry at the Kendra Scott shop at Fashion Island on Thursday. (SCOTT SMELTZER,…)

Kendra Scott, the woman behind the namesake jewelry line, is all about making a statement.

Bright stones and jewelry adorn the walls, shelves and retail cases at the newest Kendra Scott shop, which recently opened at Fashion Island.

"I love color," Scott said about her fashion tastes. "I'm not afraid to wear color."

Kendra Scott jewelry shows off all sorts of color: deep blues, turquoise, rose, purple and so on. A variety of stones are used, from jade and quartz to tiger's eye and lapis.

"You name it, we use," she said.

When the Austin-based designer started her collection, she wanted to create a line that was "hand-crafted, beautiful trend jewelry, but that's unique" and of course, offered a good price point.

"Everything when I started this company was either $300 for a pair of earrings or it was really inexpensive, not great quality," she said.


In 2002, with a mere $500, she launched her jewelry line. Newport Beach is the seventh shop to open so far, and her jewelry has created quite the buzz with A-listers such as Molly Sims, Brooke Burke, Brooklyn Decker and Paris Hilton, who have all been spotted donning her creations.

All of her jewelry can be paired with jeans and T-shirt or with a ball gown and look amazing, she said. That's key to her lifestyle.

"That is how my life is — I go from the soccer field to the boardroom to sometimes a charity event and I'll wear the same earrings all day long," said Scott, who has two children and a third on the way. "There's not many brands you can get away with that."

She's always designing, with a new jewelry collection launching every six to eight weeks, said Scott, who counts designers such as Rebecca Taylor, Diane von Furstenburg and Catherine Malandrino as favorites and gravitates toward "easy, chic but casual" clothing.

With her jewelry brand, classic designs such as the Elle and Danielle earrings have been staples since their creation in 2006 and feature various stone colors, even some limited-edition ones. Her new summer line, Island Escape Collection, was influenced by a trip to Bali last year.

"I was so inspired by the people, the architecture," she said. "It was just one of the most beautiful places I've ever been: the jungle, the beaches — it was gorgeous."

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