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The Crowd: Jewels sparkle at this Gatsby party

April 25, 2013|By B.W. Cook
  • Kate Hudson at Tiffany & Co.'s Blue Book Ball.
Kate Hudson at Tiffany & Co.'s Blue Book Ball.

Costa Mesa chic met New York City glamour last week as Tiffany & Co. hosted the celebrity-studded Blue Book Ball. A return to the 1920s "Jazz Age" social milieu was the central theme, embracing the glittering April week of events in the Big Apple created around showcasing the 2013 Blue Book Collection of Tiffany & Co.'s most fabulous jewels.

Some 400 VIP guests converged in New York City from around the nation and beyond, mingling with celebs including Gwyneth Paltrow, Kate Hudson, Jessica Biel, Sarah Jessica Parker and Carey Mulligan, star of the soon-to-be-released film remake of F. Scott Fitzgerald's novel "The Great Gatsby." Mulligan reportedly shines in the role of Daisy Buchanan, the 1920s society temptress who is the downfall of Jay Gatsby, the mysterious millionaire played by Leonardo DiCaprio. Sharing the Tiffany & Co. spotlight with Mulligan was Gatsby producer-director Baz Luhrmann and his exquisite wife, Catherine Martin, who served as both costume and production designer on the film. The brilliant duo entered into partnership with Tiffany & Co., producing the diamonds for Daisy and even the cufflinks and pinky ring for Gatsby.

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The magnificent centerpiece of this week of social whirlwind activity was the Blue Book Ball in Rockefeller Center. Party planners erected a 31-foot-tall replica of the iconic Tiffany Blue Box, which covered the center's 15,000-square-foot ice rink. The crowd gasped at the sight of the box and the Art Deco-inspired party setting, which featured a towering champagne fountain set on mirrored risers supporting 240 glasses and 142 magnums of Moet & Chandon Imperial Champagne.

Tiffany & Co. chairman and CEO Michael Kowalski said, "The Jazz Age was a time of great energy and creativity. All eyes looked to New York for the latest in music and style. As the city's first great jeweler, Tiffany provided the diamonds for this nonstop party — and I am happy to say we still do."

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