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Irvine firms plug in at tech show

With more than 150,000 attendees, CES in Las Vegas provides a preview of what's hot and what's not.

January 11, 2013|By Candice Baker
  • The two-level, industrial-themed Incipio booth at the 2013 CES in Las Vegas.
The two-level, industrial-themed Incipio booth at the… (Candice Baker,…)

For anyone involved in the consumer tech industry, the 2013 International CES (formerly known as the Consumer Electronics Show) is the holy grail of exposure and opportunity.

The largest such tradeshow in the world, CES attracts more than 150,000 attendees eager to see what's next in the world of tech and online content. The show is open to those with affiliation to the consumer electronics industry, such as engineers, buyers and industry analysts, as well as the press.

Many local companies were in attendance this year, including three from Irvine who made waves at the event.

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Designing success

"We've been coming to CES for seven years," said Nicole Kegley, who handles public relations for the Irvine mobile device accessory company Incipio. "We keep coming back because our innovative product line keeps building and building and building. Every year it gets bigger. Every time there's been an iPhone launch, we've doubled our business."

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Kegley credits the company's location for its design sensibility.

"We just embrace the Southern California lifestyle feel in all of our products — the environment and atmosphere are what we're all about," she said.

Irvine-based Spider International designs cables, headphones and related audio accessories. Now in its second year at CES, the company has doubled its exhibit space to a 20-by-20-foot pad, and plans to double it again next year.

"Our first year, we had a couple of clients from Asia worth $200,000 in business," said Stephanie Edery, the company's marketing manager. "We knew that we had to come back. It gives us huge exposure. It allows us to demonstrate our new products to people who can appreciate the sound."

Spider's big launch this year was its Doby Pro Headphone Amp, which allows consumers to experience five-channel Dolby surround sound using their own headphones and laptop or phone.

"Everybody who's been coming by has said, 'That's what I'm looking for,'" Edery said.

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Taking the industry's pulse

In addition to its booth on the CES floor, Irvine-based medical device company Masimo garnered a coveted spot at the annual CES Unveiled press event, where it launched its new iOS-compatible iSpO2 pulse oximeter.

Geared for athletes and pilots, the device allows consumers to measure their blood oxygen level and other factors using the same type of non-invasive device used in hospitals. The device plugs into an iPhone or other iOS device.

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