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Newport farmers market adding activities

The weekly event on Sundays in struggling Lido Marina Village is a boost to the area, businessman says.

October 01, 2012|By Sarah Peters
  • Shoppers load up at the Gaytan Family Farm booth from Mira Loma. Gaytan is based in Mira Loma and also grows in Chino, Aguana and Santa Maria.
Shoppers load up at the Gaytan Family Farm booth from Mira… (Courtesy Elle Mari )

The Newport Beach Farmers' Market in Lido Marina Village is adding free cooking demonstrations, activities for children, raffle prizes and additional vendors in mid-October, according to a market organizer.

Le Pain Quotidien in Fashion Island has partnered with the market to bring the all-new Chef-to-Farmer Series.

The weekly cooking demonstrations will highlight select produce with simple recipes created from ingredients straight from the local vendors, said market Manager Elle Mari.

"We want to be a resource that's there for the community," she said. "The community just needs to come out and take advantage of it."

The cooking demos are aimed at drawing in crowds, but the real hope is that the new series will help transform the one-time visitor into a weekly shopper, Mari said.

Which is where education provided by Jonathan Eng, head baker for Le Pain Quotidien who is helping lead the new collaboration, comes into play.

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"Most people have a preconceived notion when they look at a tomato of what they want to do with that tomato," he said.

But, if you can show a new recipe and give a few ideas, that person will have more reasons to cook with tomatoes — thus, buying more and providing much-needed business to the local farmer, Eng said.

"One of my reasons for doing this is to improve the state of the market," Eng said. "If I can commit to buying two cases of, say, raspberries a week, then that relieves some of the pressure from the farmer."

Small family-operated farms don't produce quantities of produce large enough to stock grocery store chains, so they rely on farmers markets, such as those run by nonprofit Sprouts of Promise, which runs the Newport Beach Farmers' Market on Sundays and Costa Mesa's SoCo Farmers' Market on Saturdays, Mari said.

While many of the market's former vendors have been forced to look for greener pastures, Gaytan Family Farm has operated a stall every Sunday since the market's opening.

"Without farmers markets, we'd go out of business," said Maricela Gaytan, whose family owns the Mira Loma-based farm. "It's what we rely on."

Gaytan farms provides a myriad of produce — including broccoli, onions, cauliflower and seasonal berries — to 15 markets across the region, she said.

The crops brought to the markets are never more than about a day old, Gaytan said.

"What's sold at a grocery store doesn't taste the same as what we pick and sell," she said.

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