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Tommy Bahama opens furniture store at Fashion Island

The division of the lifestyle brand has 5,000 square feet of showroom space and collections for every room in the house.

August 27, 2012|By Sarah Peters
  • Yellow Tuscan pottery and a Bay Club sofa inside the new Tommy Bahama Home Store in Fashion Island.
Yellow Tuscan pottery and a Bay Club sofa inside the new… (DON LEACH, Daily…)

The opening of the first Tommy Bahama Home Store, a division of the lifestyle brand of the same name, was worth the wait, according to a Newport Beach interior designer.

Dawn Rosenmayr's hunt to find an island-themed ceiling fan for a client brought her to the furniture and home décor store at Fashion Island days after its soft opening earlier this month.

"The Tommy Bahama furniture collection is perfect for someone who wants to decorate their home with a tropical touch," said Rosenmayr, who has run Rosenmayr Interiors for about 10 years.

"You can still blend their furniture with what you already have in your home," she continued. "The style is similar to the Ralph Lauren Collection but at a better price point."

The Tommy Bahama Home Store, featuring 5,000 square feet of showroom space and collections for every room in the house, officially opens Thursday.

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A grand-opening celebration will include light refreshments, music and giveaways. A portion of the night's proceeds will benefit the Beckstrand Cancer Foundation.

Although Rosenmayr did not find her ideal tropical fan, walking through the showrooms produced other ideas to share with clients, such as a customizable salina sofa she described as a "great coastal piece for a beach-styled home."

The versatile piece, which starts at a floor price of $2,995, can be used in either a family room or a cabana, she said.

"I think this is pretty darn big — there are very few lifestyle brands out there that have the ability, or that have the breadth to the brand, that can open up a store that's just them," said Tommy Bahama President and Chief Operating Officer Doug Wood. "From the carpets to the fans, everything in the store is Tommy Bahama."

Tommy Bahama furniture is not new to the market. Lexington Home Brands, a wholesale furniture manufacturer, has partnered with the brand for more than a decade.

Lexington is expected to reach $80 million to $100 million in retail sales of Tommy Bahama furniture this year, Wood said.

"The great thing about opening in Newport Beach is that Tommy Bahama makes sense 12 months out of the year here," he said.

The store opened in Atrium Court, near the soon-to-be-open Whole Foods Market. Tommy Bahama had previously operated a denim concept at the center, but choose to consolidate the apparel line into an existing Tommy Bahama store in Corona del Mar.

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