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Serving up a different kind of pie

Los Angeles-based Pitfire Artisan Pizza will open a new Costa Mesa location in the former Marie Callender's building on East 17th Street.

August 21, 2012|By Jenny Stockdale | By Jenny Stockdale

In addition to slices, Pitfire offers a selection of appetizers, salads, sandwiches and pasta. Most items are less than $12. The restaurant offers a children's menu and a selection of beers and wines.

The layout includes a unique indoor space and expanded outdoor patio, replete with long communal tables and an open floor plan. The restaurant also has 60 parking spaces available for diners.

Hibler and Sanfield, in the pizza business together since 1997, focus as much on quality as they do on each location's interior design.


"Like other Pitfire pizzas, this aesthetic will be based on a 'kit of parts' mentality," Pitfire spokeswoman Juliana Pesavento said in an email.

The philosophy presents each designer with the challenge of incorporating the company's signature elements into a design to reflect the community. The Costa Mesa location will be one of the largest, according to Pesavento.

"It's surf meets Volkswagen, camper bus meets beach community," Hibler said.

Los Angeles designer Anthony Agriam is responsible for the Costa Mesa location's design, working with Pitfire's official color pallet of reds, whites, charcoals and yellows, and natural materials like wood and steel.

The result is something Hibler struggled to describe.

"It's funky, weird, and it might not make sense out of context," he said. "Just know that it's in good hands. Agriam is one of the top architect designers in L.A."

Hailing from San Francisco, Hibler said his primary goal is to provide a new space for the community.

"I grew at a time when pizza parlors were an important part of our lives," he said. "I have this itch that I'm trying to scratch … to make communal spaces like I had, where the community can escape from that isolated life behind their iPhones and computers, and have a conversation over a really good slice of pie."

The Costa Mesa location will be open for lunch and dinner from 11 a.m. to 10 p.m. Monday through Thursday, 11 a.m. to 11 p.m. Friday and Saturday, and noon to 10 p.m. Sunday.

It takes reservations for parties of eight or more, provides online ordering for takeout orders, and offers catering services.

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