B. Michael, a New York fashion designer and costumer for Whitney Houston in the upcoming film"Sparkle," premiered his new collection, b michael America Red, atMacy's South Coast Plaza this week.
Fashion enthusiasts gathered in the dresses department Wednesday evening to preview the informally modeled collection. Those in attendance were given a chance to meet the designer and peruse the new designs.
Oscar-nominated Cicely Tyson ("The Help") bought a brown dress in support of the line.
Macy's partnered with B. Michael for the launch of the new collection, which is now carried exclusively at 10 Macy's locations across the country.
"Macy's is the quintessential American department store, and so we are happy that they responded as such, because we think it's a great fit," B. Michael said before the event. "We are creating an American lifestyle brand ... red of course being a part of American colors: red, white and blue. And one of the things you will see is that all of the linings, for instance, in the collection are red.