A Los Angeles radio host’s “cash mob” held Tuesday at Toy Boat Toy Boat Toy Boat drew hundreds of shoppers to the store, which had been in danger of closing at the end of business Tuesday because of financial pressures.
“I’ve never seen a long line like this — not even at Christmas,” said Lori Curtin, who owns the store with her husband, Michael Curtin. “Everything is selling.”
The Curtins’ announcement last week about the possible closure of the store at 3331 E. Coast Hwy. brought customers through the doors, they said. It also caught the attention of Bill Handel of KFI radio, who announced he would attend a cash mob from 11 a.m. to 1 p.m. Tuesday. Cash mobs are a trend that began about a year ago and involve a push for shoppers to spend cash at local businesses to support them.
“So far so good,” Handel said about an hour into the cash mob, when dozens of people were jammed in the store. “Seems like a nice group. What a neat way to keep the business in the community. It (Corona del Mar) is a big listenership for us.”