The large red, white and blue drum with the word "toys" lit in large, neon orange letters is hard to miss.
The distinctive metal sign is rusting, its paint chipping after some 50 years of being hung above the entrance of the Corona del Mar storefront.
But the sign that's been something of a beacon for customers soon may be turning off permanently if Toy Boat Toy Boat Toy Boat closes its doors.
Inside the primary-colored and nautical-themed specialty store — which, before becoming Toy Boat was the Toy Shop of Corona del Mar — the shelves and display stands are noticeably bare.
"We're doing everything we can to keep this store afloat," said Mike Curtin, 51, who co-owns the store with his wife, Lori, 39. "But at some point you have to deal with the situation at hand. The situation at hand is we are cash-poor. That makes it difficult to stock the store and pay our rent."