Corona del Mar Today: Hobie removes 'Hurley' from mural

March 24, 2012
  • Due to an apparent code violation, Hobie's Surf Shop in Corona del Mar had to paint over a Hurley logo on the store's colorful mural.
Due to an apparent code violation, Hobie's Surf… (Amy Senk )

The brightly painted mural on a wall next to the Corona del Mar Hobie Surf Shop no longer includes a Hurley logo, following a warning from a city code enforcement officer.

Following up on a complaint about the sign, a code enforcement told shop employees Tuesday that the logo made the mural an advertisement and violated a section of municipal code that states that signs "shall not advertise a business, accommodation, service or activity not provided on the premises on which the sign is located. The off-site/on-site distinction shall only apply to commercial messages."

The logo was painted over the next day, said Sarah Dineen, an assistant manager.

An earlier version implied the mural was completely removed. Only the word "Hurley" was taken down.

"I thought it was kind of silly, but it is what it is," she said. "I think it was a pointless thing to complain about."


The Hobie Surf Shop opened in July 2010, replacing the Becker Surf shop that closed in January that year.

Before Hobie had opened for business, painters turned the wall into a mural that changes about every four months, using graphics and colors that represent the latest design in Hurley's board shorts. Visitors sometimes pose in front of the wall for photographs, and Dineen said it has become "a great landmark in Corona del Mar."

After the city received a complaint, a code enforcement officer issued a warning that said the shop could be fined $100 per day if the Hurley logo wasn't removed by March 27.


Le Petit Bateau opens in CdM

Corona del Mar's newest eatery opened last week in the former Pizza Royale space, offering breakfast, lunch and dinner as well as European pastries and gourmet chocolates.

Le Petit Bateau opened Monday at 3330 E. Coast Hwy., and already fans were raving about the fare.

"They brought me samples, and they were all excellent," said Gunars Bundza, a Bank of America parking lot attendant. "They are priced reasonably, and they have everything — sandwiches, breakfast, soup even."

Owner Kamran Khadivi of Dana Point said he spent two years traveling in Europe and researching the kind of restaurant he wanted to open with his son, general manager Kam Khadivi, who lives in Corona del Mar.

"I traveled internationally as a businessman, and I knew I liked the food of the southwestern part of France and Corsica," he said. "I wanted to bring that to America."

Khadivi Sr. said that Corona del Mar needed a European-style bistro and bakery.

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