If you haven't yet heard about the Korean wave, get ready to be submerged.
The annual Irvine Korean Cultural Festival, a free arts and food bonanza, returns for the third year Jan. 14 at the Irvine Civic Center.
"There is a big wave nowadays about to hit the U.S., but it has been very popular already with Korean soap operas, Korean pop music and Korean food," said Irvine Councilman Steven Choi. "People have a lot of interest of what this Korean wave is all about."
Korean barbecue vendors, pop and traditional musicians, fan and drum dancers and other artists will converge at the Civic Center.
Up to 4,000 people are expected to attend, said Amy Choo, the festival's president.
"Over the past several years, the Korean community has grown in Irvine, and we saw this as a chance to let Korean and non-Korean descendants learn about and experience Korean culture and traditions," Choo said.