Changes being added to the website in coming weeks will increase vendors' exposure to potential client matches.
The site provides helpful tools, such as vendor price comparison, budget tracking, checklists and personalized wedding web pages, where details such as a gift registry and dates can be posted.
"Our goal at Wedding.com is to simplify the process and not make it so stressful," Brett Reynolds said. "We can help brides still get their unique vision, still have their personalized wedding that they've dreamed of, by providing the tools that allow the process to still be enjoyable and fun."
So far, the website averages 20,000 to 30,000 hits a month. Reynolds said he expects that number to jump to 50,000 in peak wedding-planning season, typically May through October.
Wedding.com will eventually include features that will help the entire bridal party and family with helpful tools for selecting tuxedos, dresses and other attire. The goal is minimize stress from start to finish of the entire wedding process, Reynolds said.
"If your wedding is not your happiest day, then what's the point?" he said.
The site wouldn't be available to those thousands of couples had two teenagers from separate San Fernando Valley high schools not locked eyes in a Starbucks' parking lot 15 years ago.
The company founders dated for more than a decade while pursing degrees and careers — hers in dentistry and his in Internet marketing — before Reynolds popped the question in front of family and mutual friends in 2008.
"There was a waking-up point that had something to do with maturity," Reynolds said. "It was the best decision I've ever made."
Their June wedding was held at Ramsey's at The Club, Toluca Lake, in front of an intimate crowd of 100. The bridesmaids wore pink, the groomsmen brown — the couple's favorite colors.