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The Crowd: Fall fashion season kicks off locally

September 07, 2011|By B.W. Cook

O.C. Trojans raised $50,000 for cancer research last week in Newport Beach at the third annual Kure It "901 Club" Reunion. The USC alums and supporters gathered at The Newport Sports Museum at Fashion Island for a Saturday event led by former USC All-American quarterback Paul McDonald and fellow SC football legend J.K. McKay, now head of the Trojan Athletics Program.

Founded by Barry and Cinda Hoeven, Kure It finds its focus in raising funds for orphan strains of cancer that are under funded by normal channels of research. Since its inauguration in 2007, Kure It has raised more than $900,000 to fund such research.

Money has come from the private sector and is being directed to scientists and institutions conducting innovative research that will hopefully find a cure for kidney and other cancers, according to spokesperson Karen Jones.

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This year's event sponsors in Newport Beach included Traditional Jewelers, Straub Distributing, Apple Graphics, One Hope Wine, Newport Sports Museum, and El Cholo Restaurant.

THE CROWD runs Thursdays and Saturdays. B.W. Cook is editor of the Bay Window, the official publication of the Balboa Bay Club in Newport Beach.

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