Ten months after being approved by the Newport Beach City Council, a permanent frame for banners will be installed at the Marguerite Avenue intersection of E. Coast Highway. But a dig alert has delayed the project by a few days, city officials confirmed.
Currently, banners advertising community events are placed on sagging poles in the median, looking like "bed sheets," according to some city officials.
The Corona del Mar Business Improvement District spent more than a year working on an upgrade, and at one point the group considered an electronic sign that would flash messages. The City Council rejected that idea in February 2010, calling it "Las Vegas-ish" and out of keeping with the Corona del Mar village vibe.
The B.I.D. group then proposed adding a powder-coated permanent frame to the intersection and requiring signs to be standard in size and material. When signs aren't in place, the cross bars can be removed, and the green-colored posts would blend into the background. The frame cost about $2,000, according to a city staff report.