COSTA MESA — As she walked out of the new Sprouts Farmers Market on Wednesday with two ripe cantaloupes, Andrea Bowen said she "couldn't be more tickled."
The melons, which she had tucked into a green recyclable bag, cost her 19 cents a pound.
"Usually, cantaloupe is 49 cents a pound — but 19 cents? That's unheard of," said Bowen, a Costa Mesa resident.
Other grand-opening deals included large ripe tomatoes for 88 cents a pound, four ears of white corn for $1, and buy one, get one free Humboldt organic butter.
Sprouts opened to a line of eager customers at 7 a.m. Wednesday for its first day of business at the 17th Street Promenade, said store director Barry Dean.
The 17,000-square-foot natural and organic foods market, with about 70 employees, aims to combine great service and value, he said.
Sprouts stepped into the same location as Mother's Market, a Newport-Mesa health food pioneer. Sprouts features a large selection of produce, much of it organic or locally grown.