Puppies playing in a furry pile under contemporary baubled chandeliers, oversized pillows in trendy grays and blues, scented products for not-so-pleasant pet situations, faux punk rock outfits for the canine members of your family — the newest shop to open in Corona del Mar is not like any pet store you've seen before.
"We tried to make it not like the average pet store," said Brooke Bradford, one of three owners of I Heart Puppies at 2801 E. Coast Hwy. "When you come in, we wanted it to be a chic, nice space."
Bradford and her mother, Suzanne Bradford, and their friend Summer Gorjian moved to Newport Beach in December from St. George, Utah, with a brief stop in Laguna Beach.
At first they looked to open a shop in Laguna Beach, but when city rules on selling animals became too difficult a problem to overcome, they settled on Corona del Mar.