There is irony usually intertwined with Irrelevant Week when you think of the owner of the quirky concept.
Who could find relevance with so much laughter, joking and silliness? Look deep. Look at the man who owns the trademark of Mr. Irrelevant and Irrelevant Week.
Paul Salata, 84, has built a nationally known product based on celebrating someone for no reason at all. It seems crazy to think there could be so much fun when throwing a huge party for the final pick of the NFL Draft. But look deeper, find Salata, and you realize why it's so much fun.
Salata, a Newport Beach resident, has lived his life like a long party. Along the way he made some significant accomplishments. Along the way, he experienced hurt and despair. Along the way he found a way to win.
It was just a decade ago he beat cancer, tackled it like he does each day: with humor and a carefree attitude.