NEWPORT BEACH — A wave of foot traffic returns to the Lido Marina Village as visitors from near and far are attracted to week-long pop-up shops coinciding with the Newport Beach Film Festival.
Through Thursday, a dozen local and national brands and retailers are in the vacant office spaces that line the normally sleepy streets of Via Oporto and Via Lido.
Combined with visitors pouring into the Regency Lido Theatre to catch festival films and the 38th annual Newport Boat Show, which closed May 1, the flurry of activity could be seen as a "vision of the future of Lido Marina Village," said Newport Beach councilman Mike Henn, a longtime advocate for boosting economic activity in the area.
"Of course, it's not enough to provide a long-term solution, and we know that," Henn said of the pop-ups that have an eight-day lifespan and limited weekday hours. "But, it's another small stimulus that will help change attitudes about the area, and that's a start."