Should Newport Beach have a sound bite image slogan? Many other nearby cities along the coast with surroundings far less glamorous than Newport Beach have adopted them, yet we have none. In speaking to our former public information officer some time ago, I learned that when she was first hired she inquired as to whether Newport Beach had a motto. She was told, "Our city is so special and so diverse, that no slogan could possibly capture its image; therefore, we don't need one."
With our brand new Civic Center due to open at the end of 2012, quite a bit has changed since then. And a city with the cachet of Newport Beach, certainly deserves a sound bite image worthy of its stature.
Huntington Beach is now officially "Surf City" and Costa Mesa is, "The city of the Arts." The motto of Laguna Beach Visitor's Bureau is, "A resort for all seasons." Dana Point has the most clever of them all, "Harboring the good life."