COSTA MESA — The number of torn and dirty temporary banners hanging from local businesses has spurred new restrictions on temporary signs.
A citywide ordinance that took effect last month requires businesses to secure permits before they can hang banners.
The regulations provide strict limits on banners for commercial, industrial, institutional and residential properties, said Ed Fawcett, Costa Mesa Chamber of Commerce president.
The issue is one of aesthetics, Fawcett said.
"Banners are temporary signs," he said. "Unfortunately, there has been a proliferation of banners used as permanent signs. There has been an effort to clean up the city so that we don't have as large a number of those used as permanent signs."