"Having a presence there is important for us," said Tom Brennan, director of memberships for the Costa Mesa chamber. "People who may have thought about the chamber in past, been interested but never gone so far as to make an appointment, once they're there it's a question of availability and we're there to talk to them about it."
In addition to bringing at least 100 business cards, Linden recommends that people eat a meal before they come and wear comfortable sneakers — the event encompasses 60,000 square feet.
And lastly, don't forget to do your follow-ups, Linden said.
"When you get home and have stack of cards and fliers, certainly do the follow-up phone call and continue on with relationships you've made," Linden said, "rather than expecting everyone to call you the next day wanting to give you business."