COSTA MESA — A line of about 50 customers waited Wednesday for the grand opening of the first Fresh & Easy Neighborhood Market in Costa Mesa.
The crowd streamed in when the supermarket's doors opened a little past 10 a.m.
The new store, whose sales space occupies about 10,000 square feet at Newport and Harbor boulevards, will feature the same low prices and community-centric service the brand is known for, said store Manager Mark Spencer.
"I can guarantee the best customer service in town," said Spencer, who has more than 25 years experience working in grocery stores, adding that he was very proud of the new team.
Most of the store's 25 employees are new hires who live nearby, he said.
At the opening, Costa Mesa Mayor Gary Monahan commended Fresh & Easy for bringing in new jobs and pumping up the local economy.
At the event's conclusion, Fresh & Easy officials donated a check for $1,000 to a local nonprofit, Project Cuddle, which works to end infant abandonment.