Our City Council, with newly elected and appointed members, is faced with the task of balancing our city's budget while improving the integrity of our infrastructure. During the past few years we have seen unprecedented changes in our economy. Some have weathered the storm better than others. We all know the impact Lehman Bros. has had, which included Costa Mesa. Union contracts continue to strangle local and state governments.
It is hard to simplify the reasons why some cities have done better than others but it really boils down to its structure, having a business plan that incorporates maintaining its customer base, constantly planting seeds for growth for incremental income, learning from the competition, having the flexibility to adapt as needed while maintaining the proper overhead that meets the profit goals.
If you look at a city like a company, Costa Mesa is the brand. Our brand image overall is excellent. As consumers we know what brands mean quality and integrity. Everyone has some level of brand loyalty. As residents that love our city we are all brand loyal and we want our city to be the best. Our city staff is one we can all be proud of. Police and fire departments are excellent.