COSTA MESA — Poop is her biggest seller.
To be exact, fake poop is the most popular item year-round. It's sold by the piles, said Sherry Newberg, owner of House of Humor.
The magic, gag gift and costume shop on Baker Street has been a backbone of Costa Mesa festivities for decades. While Newberg has owned the store for 27 years, its history goes back about 50 years with a prior owner, she said.
"[The prior owner] made a lot of money before there were pop-up stores and Party City," Newberg said. "Now with all the pop-up costume stores, stores like this are closing down, and that's not a good thing."
However, Newberg said that she has learned to diversify and be versatile to the changing "seasons" — Halloween, Christmas and then the really fun ones like Mardi Gras, April Fool's Day and whenever a Renaissance fair comes to Orange County.