Many of our stories require a "portrayal" photo of people who are in the news or who are being singled out for a feature. Some represent themselves for a business, others for an upcoming event. We meet dozens of people each year, photographing people in their element for the Daily Pilot. You never know what you have to shoot until you arrive at a location.
Hopefully you have something to work with. Some subjects hate to be photographed, while others relish in it. Some will tell you how they want to look with their own ideas, demanding to see the small screen on the back of the camera for approval (we hate that). Others are naturals, and need not say a word.
Still others require coaching. Some require tricky light setups, while for others some natural window light will do just fine. It's not unusual to hear, "I hate having my picture taken, so can we just get it over with?" or "what do you want me to do?"