Two years ago, Pazit Ben Ezri was having an oh-so-common parental problem. Her baby, Ronnie, would not sleep. And when he wasn't sleeping, he was crying.
When mom finally got some sleep, a solution came.
"I woke up in the middle of the night with the idea about a bed for him that would be easy to carry," the Irvine resident said. "And then I tried to put my idea together."
The next morning Ben Ezri got to work and unknowingly created her company, Lulyboo, by dreaming up a product, Baby Lounge To Go. She went to the store and bought materials — foam, safety pins and fabric. She didn't know how to sew but bought a sewing machine and took a stab at it.
"I started to use it and saw how great it was for him," she said.
The Baby Lounge To Go, which is aimed for babies younger than 6 months, is similar to a bassinet but is soft, has hanging toys and folds up into a backpack for easy transport. It offers the baby a familiar environment because it can be used for play and napping or placed in a crib for sleep.