Wearing all black, from his socks to his shirt and hat, John Van Hamersveld may not look like a Southern California surf culture icon from the 1960s.
But you need to just turn to his artwork. Most notably, the poster he created for the classic surf movie, "The Endless Summer."
"It's simple, clean. Sun, surf, sand," said Costa Mesa resident Tom Askew, a proud son of Southern California's '60s surf culture, who was wearing an O'Neill baseball cap Saturday.
Referring to the poster and lifestyle it represents, Askew said, "It's a feeling. It gives you a good vibe about being casual, comfortable."
Askew was one of Hamersveld's fans who visited him Saturday at South Coast Plaza's Surfing Heritage Museum, where he was signing copies of his new book, "My Art, My Life."