In 1991, A'Maree's moved to a larger space on Westcliff Drive, where they stocked cashmere from Lucien Pellat-Finet and jeans by Current Elliott.
"For us, finding new talent is the most exciting thing," Dawn said. "We don't want to compete with designers who have opened at South Coast." (Bouchra Jarrar is a new favorite.) "And I can't tell you the number of things I've sold off my back. We've learned to keep tags on the things we wear in the store."
Even though Nancy retired a decade ago, she still dresses out of the store. "Except for these shoes," said Denise, covering up her mom's scuffed flip-flops with her own Golden Goose sneaker. "I just came off the golf course!" her mother protested.