When I looked up "winning" on the computer, the individual most often quoted was Vince Lombardi. We are all aware of the legendary NFL coach's passion for winning. Who was it who said "show me a good loser and I'll show you a loser"?
I grew up in the 1930s and '40s, when winning was strongly promoted. As a businessman who employed scores of sales people, I tempered this by establishing "campaigns" rather than "contests." A campaign was designed to challenge oneself to surpass one's previous best. A contest was designed to create winners and losers.
I had a large family and attended countless Little League games. Today's parents add soccer to their responsibilities. We have seen coaches and parents attempting to instill in their children a "winning desire" — sometimes to the detriment of the participants. I am a believer in setting realistic and challenging goals and always being a competitor.