Given these anti-incumbent times, the perfect political campaign sign has popped up on nearly every busy intersection in Newport Beach and Costa Mesa: "30 Years Is Enough — Vote Zimmerman."
Loretta Zimmerman, 58, a Balboa Island resident, is hoping the catchy slogan will help her grab the seat on the Newport-Mesa Unified School District Board of Education that Judy Franco has occupied for three decades.
It won't be easy for the challenger. Franco's name I.D. among voters geeky enough to follow the school board race is high, and she's well connected within the local Republican Party. The incumbent's endorsement list is stellar, and Zimmerman's campaign spending will be in the modest neighborhood of $20,000 — meaning she'll have to rely on a single mailer, tons of signs and old-fashioned shoe leather to reach voters.