The Braveheart Project was started in Scotland during the middle 1990s by a group of coronary heart disease health-care professionals who were concerned that their patients were losing valuable information as they were being referred from one expert in the field to another. Once they focused upon their patients' situation, the reason was quite plain: Their patients were not experts in the field, were in a foreign and stressful environment, and were almost always scared. So all of these conditions tended to result in a lack of attention and loss of memory.
To counteract this problem, these caring professionals formed a mentoring program led by non-professional, volunteer lay people, and preferably ones who had a history of coronary heart disease. Then they set up group sessions with the current coronary patients in non-clinical environments, with the added provision that health professionals would never be invited. The purpose was to see if this approach would result in the valuable information being better retained, and more motivation being generated for the patients to take control and do what was needed to improve their overall quality of life.