A recent collaboration between Surfside Sports and Quiksilver will give local surfers a chance to wear a pair of trunks designed with them in mind.
Surfside Sports, which started on the Balboa Peninsula in 1975 and is now located in Costa Mesa, was contacted by Huntington Beach-based Quiksilver about a new partnership: limited edition boardshorts.
Quiksilver vice president of sales Dave Rosenberger contacted seven retailers nationwide for the special opportunity. Surfside Sports was immediately in the running.
"We picked them first," Rosenberger said. "That was a no-brainer because of our history with them. Surfside is like an extended family of Quik."
Jack's Surfboards in Huntington Beach is also participating.
Duke Edukas, co-owner of Surfside Sports, jumped on the chance to work with lifelong friends at Quiksilver.
"Dave approached me and was like, 'Let's do this collab,'" Edukas said. "I was honored. It's a special feeling to feel a part of something you normally aren't."