Madonna line draws shoppers to South Coast Plaza

August 03, 2010|From KTLA-5 News
  • Melissa Benitez helps her daughter, Alissa, 11, try on a denim jacket from Madonna's Material Girl fashion line at Macy's South Coast Plaza on Tuesday.
Melissa Benitez helps her daughter, Alissa, 11, try on… (Kent Treptow, Daily…)

COSTA MESA — Just in time for back-to-school shopping, rock super star Madonna and her 13-year-old daughter, Lourdes, have teamed up for a new clothing line that debuted Tuesday at Macy's stores across the country.

Shoppers visited the South Coast Plaza location in search of the pop star's designs.

The new juniors clothing line called "Material Girl" offers apparel, footwear, and accessories "designed for affordability and replenishment." Items in the collection will retail from $12 to $40.

The collection, which includes hip-hop, ballet and European influences, is also available online.

Taylor Momsen, the star of television series "Gossip Girl," has been picked as the face of the brand.

"Working with Madonna and Lola has been an unbelievable experience," Momsen said in a statement. "They have such a great sense of style; each brought their personal touch to the styling for the campaign."

— From KTLA-5 News

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