Corona del Mar's Twistbands Spark National Craze
What began with a Corona del Mar's mom spur-of-the-moment attempt to keep her hair comfortably away from her baby daughter's grasp has turned into a successful business that recently was featured on the "Today" show.
Jessica Frandson created her Twistband company in 2008 and to date has sold more than 1.5 million of the colorful, stretchy bands that look just as good as a bracelet as they do as a hairband. The bands, which come in a rainbow of colors, some featuring little baubles, sell for about $2.50 apiece.
"I can't make enough Twistbands," Frandson said. She began in her home crafts room, using leftover ribbons and decorations, trying to find a more stylish ponytail holder that wasn't too tight. Now, she's branching out, adding colorful hair pins and shoelaces to her business.
"The shoelaces were one of those 'Ah-ha!' moments in the middle of the night," she said. "I woke up thinking, 'Shoelaces would be fun…'"