COSTA MESA — The Orange County Fair set a weekday attendance record Wednesday with 55,000 fairgoers, management said Thursday.
Of course, 33,000 of the fun-seekers got in free for having brought two books with them under a special promotion, but that's part of the fair's philosophy these days — to keep pushing the envelope during the week when attendance drops off, said Steve Beazley, president and chief executive of the O.C. Fair and Event Center.
"We're tracking very nicely," he said. "Our attendance is up 15% over last year. I'm going to knock on wood … but we're hoping to have a record year."
Adam Lambert, an "American Idol" finalist, was said to help attendance as well. On Wednesday night, he performed a sold-out show at the Pacific Amphitheatre.
In addition, the fair expects 1 million guests before wrapping up Aug. 15.
If you're wondering how much money 1 million fairgoers generates, Beazley said it comes out to a rough gross of $17 million.