NEWPORT BEACH — Roxanne Kaiden, a 23-year-old Chapman University graduate, is one of five finalists in a national competition to become the female face of Levi's brand jeans.
The first "Levi's Girl" competition is a nationwide search for a spokeswoman who can use YouTube, Twitter, Facebook and other social media to revive the historic brand for the next generation of denim-clad American youth.
"I can do the marketing and the social media locally," said Kaiden, who until recently managed social media sites for a Costa Mesa swimwear company. "I'm excited to try it nationally and even worldwide if [Levi's] lets me."
As of Monday, Kaiden is in second place with 29% of the votes, according to the competition's website. If Kaiden wins, she will be awarded a six-month paid internship in San Francisco to work closely with Levi's media team.
Although Kaiden has deep roots in Newport — family, friends and an exuberant class of 7- to 11-year-old students who keep her busy teaching them tennis lessons at the Palisades Tennis Club, she is ready for her next big adventure.