Sounding Off: Going 'green' can make you some green

Sounding Off

June 02, 2010|By Spencer Brown

When most entrepreneurs start a business, their top priorities are usually in the area of getting start-up capital, finding talented workers or reaching customers. I took a different route.

Five years ago, I started a zero-waste packing and moving product business with football-field quantities of recycled diapers, worn sneakers, leftover bleach bottles, used aluminum cans, bottle tops and used cereal boxes.

To me, these discards were the key to an entire new way of doing business, and they address a problem every business owner hates: waste.


This business became my life's work because I am passionate about the service we provide — a better, cheaper and faster way for people to pack and move, with less damage to the environment. My business, Rent A Green Box, saw results quickly, and in the process we have created a new industry in America, green jobs and contributed dollars and stability to our local economy.

But not all businesses in California are enjoying the same success. In the face of high unemployment rates and an uncertain economic future, some say we can't afford to move forward with California's historic energy and climate law, Assembly Bill 32. Considering the immense economic cost of our dependence on oil and constantly fluctuating fossil fuel markets, we can't afford to remain reliant on expensive, unsafe and dirty energy.

As a small-business owner, I am constantly making operational shifts to reduce costs and take advantage of opportunities to improve my bottom line, profiting from transforming a more polluting "traditional" industry. The more eco-friendly improvements I made, the more I saw that everything I did was interconnected.

I started with a line of green moving boxes made from recycled plastic to replace cardboard, and now run the largest fleet of bio-fuel vehicles in the country. Trucks that run on vegetable oil reduce carbon by 78% and save me more than $560,000 annually on fuel costs.

Not every business owner is as preoccupied with going green as I am. But anyone who has owned a fuel-efficient car, installed a compact fluorescent light bulb or an Energy Star appliance knows that using less energy means more money in your wallet. Factoring the environment into daily operations at any business can create happier, more committed employees, less waste in the community and more capital investment to grow.

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