"Wear It!" is the nationwide theme for this year's Safe Boating Week, from Saturday to May 28. This annual campaign encourages boaters to wear their life jackets to increase their chances of surviving an accident.
The National Safe Boating Council is partnered with the National Assn. of State Boating Law Administrators and the Canadian Safe Boating Council for Safe Boating Week. The campaign is produced under a grant from the Sports Fish Restoration and Boating Trust Fund, which is administered by the U.S. Coast Guard.
"The 'Wear It!' message puts a positive spin on a sometimes dreary and saddening situation where, every year, some boaters choose to not wear a life jacket," Virgil Chambers, executive director of the National Safe Boating Council, an umbrella group representing boating safety advocates throughout North America, said in a news release. "The campaign recognizes that education and outreach of the life jacket and boating safety message can ultimately help to save lives."