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As seen on TV: Newport

City’s scenic backdrops and filming friendliness help attract production companies — and revenue, liaison says.

March 03, 2010|By Brianna Bailey

A few curious beachgoers craned their necks as director Dan Murphy wrapped up filming a shiny new Infiniti sedan parked on the Balboa Pier.

Using a large crane-like piece of filming equipment called a jimmy jib, Murphy used the pier to shoot footage for a commercial for Toyo Tires, a luxury and sports car tire manufacturer, on a recent morning.

Murphy has used Newport Beach to film several car commercials over the years.

“A lot of my clients are based back East, and they love the footage of the beach and the piers,” Murphy said. “And there’s no place easier to work than Newport Beach.”

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In other cities, Murphy would have to have a police escort to film driving scenes on city streets, but that’s not necessary in Newport, as long as he doesn’t hold up traffic, he said.

Smaller film productions like Murphy’s tire commercial are the “bread and butter” of Newport’s film permitting business, said Joe Cleary, film liaison for the city.

Newport Beach has become a destination for on-location film and photography shoots.

In the first two months of 2010, the city booked 38 days of film production, according to public records. Information on how much revenue film permits generate for the city was not immediately available Tuesday.

Film permits cost about $400 a day in Newport. Production companies also help the local economy by paying location fees to property owners, staying at hotels and hiring caterers.

Aside from its picturesque piers and beaches, one of the reasons production companies favor Newport Beach is its lack of red tape, Cleary said.

The city tries to accommodate production companies that want to film on short notice, Cleary said, adding that it can take a producer weeks to get the proper approvals in other locations.

“We don’t limit ourselves by objecting [to] things people want to do here,” Cleary said.

When film crews come to town, the city’s on-the-scene film liaison, Marty Capune, is usually with them. He makes sure residents still have somewhere to park and directors get all their shots.

Over the years, Capune has tagged along with crews shooting everything from infomercials to the MTV reality show “Newport Harbor: The Real Orange County.”

“Each shoot is different,” Capune said. “I try to make sure the residents aren’t put out. We try to make the city a film-friendly place.”

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