This week I made my first visit to the Surfing Heritage Foundation’s location in South Coast Plaza.
It’s a unique combination of retail sore and museum that regularly hosts events for surfing related artists and authors. It opened hurriedly for the Christmas season and has undergone considerable remodeling since. It’s on the third floor of the west, Crate & Barrel/Macy’s wing on Bear St. When you enter you’ll find yourself in the retail shop that has an elegant selection of apparel, books, DVDs and specialty items. Randy Etherton, who was an owner of the Hobie retail operation, has done a great job of putting together SHF’s shop. The merchandise is all from hand-picked lines that you won’t find in mainstream stores.
Randy gave me a tour of the museum area as well. The SCP annex doesn’t have as many boards as the home museum in San Clemente, but I wasn’t at all disappointed. The first thing I noticed was one of the iconic planks from the Corona del Mar era, marked with the winged “V” logo of aircraft designer Gerry Vultee. Redwoods, a Simmons board, balsa pigs, early Malibu chips, classic 60s shapes, a Farrelly V-bottom, an early fish — they’re all there including a 70s wall with the original OP shorts, Quicksilver trunks, shirts and sunglasses to compliment the boards.