A local couple has opened a new business that offers a new take on a very old idea. Saunas, hugely popular in Europe for their relaxation and toxin-release benefits, have hit the 21st century with an infrared version, which uses lower temperatures to allow for longer sessions. Alex Samios and his fiancée, Kate Anthony, opened SweetSweat Spa, the first of its kind in the country, to bring the infrared sauna experience to the masses.
How did the idea for the spa come about?
Kate and I purchased an infrared sauna about a year ago and started using it at home. We just absolutely fell for it. We started sharing it with all our friends, and it got a little crazy. [Laughs.] They started seeing all the benefits, too, so they started showing up all the time. We were joking one night that we should start charging our friends, and that’s how it started. We came up with this concept of the infrared sauna spa. My fiancée was working in the medical industry and ditched that when we started this business. We have a franchising background.