The Mesa opened in 1948. Its owner, Mason Siler, also owned the historical — and considerably more upscale — Lido and Balboa theaters in Newport Beach.
Shaped like a large cigar box, the Mesa was painted a ghastly shade of salmon for much of its lifetime. The marquee featured large neon “M-E-S-A” letters at the top.
The $175,000, single-floor structure contained 925 seats (compared with 622 for the Lido and 350 for the Balboa). It also included a crying room (for mothers and their infants, not overwrought Bogie and Bacall fans), and a smoking room.
The Mesa Theater was operated as an independent house until 1981, when Edwards Theatres acquired it. It was Edwards’ 16th Orange County location, but ultimately became unprofitable and was closed in 1997. It was demolished a year later.
Giles Brown, a founding Orange Coast College faculty member in 1948, shared with me a Mesa Theater adventure.
“In the early 1950s, founding OCC President Dr. Basil Peterson asked me to go to the manager of the Mesa to inquire about the college hosting a program there for kids,” said Brown, who, at 93, lives in retirement in Newport Beach.
Brown probably talked with Siler himself.
“I don’t remember his name, but he was a very direct and serious fellow. I told him that we wanted to sponsor a film program for kids. He agreed to let the kids in for free, but stipulated that we permit him to open the concession stand and charge for popcorn, sodas and candy.”
Siler had another caveat.
“I was expected to remain after the program to sweep up the popcorn and candy wrappers,” Brown said with a laugh.
Nine hundred kids showed up, and the program was a success. After the place cleared out, Brown, a history professor and chairman of OCC’s social sciences division, got out the broom.
He then discovered the awful truth.