Alabama defeated Texas, 37-21, in Thursday night’s Bowl Championship Series title game at the Rose Bowl. As we see it, the nation’s No. 1- and No. 2-ranked college football teams both came out champions for choosing Newport-Mesa as their gateway to Southern California.
By the hundreds, if not thousands, the two teams and their legions of support staff, alumni and fans descended on the area in the first week of 2010, splashing Newport Beach, Costa Mesa and UC Irvine in hues of crimson and burnt orange and giving the area’s economy a welcome boost to open the new year.
“It is a phenomenal shot in the arm,” as Gary Sherwin, president of the Newport Beach Conference and Visitors’ Bureau, put it. “January is one of the toughest months for hotel occupancy ... To have people who are going to be coming to town who want to go out, enjoy themselves and spend money is wonderful for business.”