The Political Landscape:

Assemblyman Chuck DeVore is playing up his grass-roots support after former Hewlett-Packard Chief Executive Carly Fiorina announced this week that she has filed papers to explore a run for Barbara Boxer’s Senate seat in 2010.

The two would do battle in the Republican primary in June if Fiorina decides to run.

“This campaign won’t be decided by slick ads from a Hollywood PR firm, nor by retreads from the ’08 McCain campaign, nor by the D.C. party establishment that gave up on California years ago,” DeVore said in a written statement on his website in response to Fiorina’s announcement that she was dipping her toes in the pool.

“Rather, this campaign will turn on the hearts and minds of working Californians who want to see and speak with the candidates who ask for their votes,” DeVore continued.

Both Fiorina and DeVore would have a rough time shaking Democrat Boxer out of her senate seat. She’s seeking a fourth term in 2010.

Some have speculated that Fiorina would be a shoo-in for the Republican nomination for the 2010 senate race because of her vast personal wealth.

She served as chief executive of Hewlett-Packard from 1999 to 2005 and was an executive vice president at AT&T before that.

Fiorina was one of Sen. John McCain’s top economic advisors during his 2008 presidential run. She also spoke in support of McCain at the 2008 Republican National Convention.

“The people of California have serious concerns about job creation, economic growth and the role of government in solving problems that touch each of our lives,” Fiorina said in a written statement announcing she was considering a run for the senate earlier this week.