Societal changes have always affected business and industry. In such books as “Ben & Jerry’s, The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor,” by Fred “Chico” Lager“Ben & Jerry’s, The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor,” by Fred “Chico” Lager, the notion of how two people could change ideas about how businesses operate made for interesting reading a decade ago.
This idea continues into the new millennium with books taking the concept to another level. Here are some of the newer titles available at the Newport Beach Public Library.
“Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference” by Tim Sanders, formerly chief solutions officer of Yahoo, talks about the concept that both consumers and employers have turned away from price consciousness to demand that companies make a difference to society through their products, manufacturing methods, environmental efforts and community outreach. According to the author, casual consumers now represent the minority; mindful consumers have brought in a new value system, paying as much attention to a company’s environmental and social policies as to its pricing structures.
