January’s supposed to be your slow month, right? Has this event turned that around?
Restaurant Week definitely boosts sales and has had a very positive effect on the numbers for January (just ask the city of Newport Beach). January is now the winter month that we all look forward to because of Restaurant Week. It is a fun way to promote the culinary talent and hospitality that Newport Beach is known for. It’s been a great time for locals to really get out and enjoy all of the outstanding restaurants in their own neighborhoods.
What’s the part of Restaurant Week that’s been working best and what could stand some improvement?
The best part is that all restaurants from the corner cafe to the very high-end can participate, which shows the diners just what diversity we have in Newport Beach. It really helps to brand Newport Beach as a culinary destination. The Restaurant Assn. always strives to encourage more participation and is always looking for corporate sponsors. We also want to reach out and involve the Newport Beach hotels and shopping districts in cross promotions working together to complement Newport Beach as a whole.
Are there some restaurants you haven’t had a chance to check out yet that you plan to drop in on for Restaurant Week?
Oh yes, I plan on going to Restaurant Week every day next week! I will dine at some locations I’ve never been to before, but I will never tell where. I want to be like any other diner!
What’s your restaurant doing that’s different this year for Restaurant Week?
