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Jockeying for air

Trio of music, radio enthusiasts broadcast in impromptu way and hook listeners with the lack of commercials.

December 11, 2008|By Alan Blank
(Page 3 of 3)

If you find yourself in Costa Mesa flipping through the FM channels and the digital display on your radio that tells you which station you’re tuned into goes blank, there’s a fail-safe way to find 101.5. Just flip through the channels one by one, and listen to each for an hour. If you don’t hear a single break in the music, chances are you’re listening to the right station.

Helvey and crew, being so new to the scene, have only four sponsors that pay money in exchange for little sound bytes mentioning their names. With such a small coverage area, and nonprofit status that makes it impossible for them to sell standard advertisements, KOCI sponsorship is more or less limited to local small retail businesses and restaurants.

A couple of other sponsors who don’t give money help out in other ways. Workers from Westside Bar and Grill on 19th Street, for instance, bring the guys free pizza to eat while they’re on air.

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Because the blues and classic rock tracks on KOCI are played interruption free, people who happen upon the station get drawn in, and sooner than they know it end up getting involved as guests and workers. Such was the case with Fuschetti, the station’s jocular, 38-year-old protégé who grew up in town.

“I was listening at a bar and I hadn’t heard a commercial in a week, and then a DJ came on and said, ‘We need some volunteers.’” He grabbed a pen, wrote down the station’s phone number, called Helvey and was part of the team.

During Jorgensen’s blues show a few weeks ago, a couple of local musicians — the pianist and saxophone player from Balboa Blues — stopped by the station in denim jeans and T-shirts, and had an impromptu interview with Dr. Barry on the way to a nighttime gig at the Westside Bar and Grill.

The amazing thing about the station — operating alongside so many nationwide mega stations — is that it’s so unscripted, unplanned and raw. The guys are all energetic and love to talk about music and the station’s future. Sometimes Helvey and Fuschetti would continue a heated conversation in the broadcasting booth while Jorgensen was addressing the radio audience, to the DJ’s chagrin. At one point Jorgensen — clearly a little distracted by the chatting — tried a preemptive strike. “OK, quiet!” he said as a track wound down.

The others in the room were silent. Then, as the music faded out and Jorgensen prepared to speak Helvey tried to discreetly grab a bag of Sun Chips on the desk next to him and ended up spilling them all over the DJ’s lap.

With an ironic smile on his face, Jorgensen, ad libbing into the mic, said, “I’m joined here in the studio by Brian Helvey and Don ‘Foosh’ Fuschetti, spilling my chips and eating my pizza as we have a party here.”

Mistakes are made and corrected, issues are worked through, but at the end of the day the show goes on.


ALAN BLANK may be reached at (714) 966-4623 or at alan.blank@latimes.com.

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