Someone in the real estate community wants to help Melissa Barnes sell a home, and it’s not a friend, a family member or even a colleague. In fact, it’s a competitor.
Barnes, a Realtor for Coldwell Banker Previews International in Newport Beach, recently got a boost from Surterre Properties, another Newport Beach firm that recently launched a new program to bring choice home listings to a wide audience. A month ago, Surterre began sending out an e-mail list of Best Buys — homes that are a bargain due to their price, location or other factors — and one of Barnes’ properties in Newport Heights got picked for the latest mailing.
The Coldwell agent, though, didn’t have to do anything for that endorsement. Surterre created the Best Buys list as a public service to home shoppers, which means spotlighting all the best deals in central Orange County — even ones from other firms for which Surterre won’t make a penny.